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You've seen it in a video. Here's the plain answer. It's a chilled steel stick that sits inside the bottle. It keeps the wine cold from the inside.
Not a sleeve. Not a bucket. Not a fridge gadget with a plug on the end. It's a slim steel stick, about the length of a bottle. It lives in your freezer. When you open a bottle, it goes straight in.
ten minutes in the freezer is all it needs. Most people just leave theirs in there. Friends turn up on a Friday? You pull it out and slide it into the bottle. The wine is properly cold within minutes.
It then holds that cold for up to three hours. In most houses, that's longer than the bottle lasts.
The top of the stick is a pour spout. You serve straight through it. The spout has a small aerator built in, so the wine breathes on the way into the glass. No drips down the label. No last dribble on the tablecloth. It's a slightly smug little object. We make no apology for that.
That's the whole trick. No ice. No melt-water creeping into your Sauvignon. No bottle going back to the fridge every few minutes, with someone standing guard in the kitchen.
It goes in, and a few minutes later it has done the rest.
Straight from the freezer into the bottle. 304 stainless steel, dishwasher-safe, fits any standard 75cl bottle.
Long enough for a garden evening or a long lunch. Or the part of a dinner party where nobody wants to move.
Wine opens up as it comes out. Drip-free too, which sounds minor until you've owned a white tablecloth.
Red can simply stay on the table where it belongs. Nobody's asking you to chill a Rioja.
You get two full kits. One to keep. One for the first person who asks where you got it. Going by our inbox, that doesn't take long.
We could keep describing it. It's more useful to hand you over to the 1,422 people who bought one. They used it, and then went to the bother of writing something down.
"I'll admit I thought this was a bit gimmicky when it arrived. It isn't. The wine goes cold quickly and stays cold while we sit outside. Every guest we've had has asked what it is. The ice bucket hasn't come out of the cupboard since."
"A properly clever bit of design. The steel feels solid. The pour spout is the part I didn't expect to love, and it goes in the dishwasher. Three friends asked where I got it, so I've bought two more as presents."
That's the bit people notice in the flesh. It doesn't look like a gadget on a table. It looks like it came with the house, or from somewhere expensive. That's usually the moment somebody leans over and asks.
No batteries, no charging, no app, nothing to remember. Freeze it, drop it in, pour through it.
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ten minutes in the freezer. Easiest is to just leave it in there, so it's always ready.
Straight into any standard bottle. Cold within minutes, and it holds for up to three hours.
The spout aerates as you serve, and doesn't drip. Then someone asks you what it is.
Plenty of wine kit is bought, used twice and put in the drawer with the melon baller. This one sits on the table, in front of everybody, for as long as the bottle lasts. That's the difference.
Not thin plastic that clouds and cracks after a season. It's dishwasher-safe, and it's made to last.
An ice bucket sits on the floor sweating. This sits in the bottle, in the middle of the table, catching the light.
Ice melts into the glass and thins the wine. Steel doesn't. What you poured is what you drink.
Guests tend to assume it cost far more than it did. We're not going to be the ones who correct them.
"I care rather a lot about wine, so I expected to be annoyed by this. Instead it's become part of how we serve at home. It keeps the bottle cold and looks elegant on the table. Someone asks about it at every dinner."
Both sticks in a kit are the same length, so there's no fiddling over which one goes in. The free second kit is the one you hand over when someone asks. Or it lives in the freezer, so there's always one ready.
Everyone is right to be a bit wary of anything they first saw in an advert. So here's a plain one. It covers the part that matters once you've made up your mind: whether it turns up, and whether it does what we say.
"Arrived quickly and well packed. It was a birthday present and it went down extremely well. The first thing she said was 'what on earth is that?' No complaints at all."
That's 1,422 reviews sitting at 4.7 out of 5. Real bottles, real kitchens, and a great many people being asked the same question across a table.
Ten minutes. After that it's ready whenever you are, and it's happiest simply living in the freezer.
It brings the bottle down within minutes and holds it there for up to three hours. But Three hours covers most evenings.
It's built for standard 75cl bottles. That covers nearly everything sold here. Best with white, rosé and sparkling.
You get a second, identical kit at no extra cost — the same two sticks, spout and stopper again. Most people keep one and hand the other over.
Thirty days, money back. Free UK delivery on the way out, no argument on the way back.
Cold wine within minutes, held for up to three hours. Poured through a spout that doesn't drip. Buy one, get one free — keep one, and hand the other to whoever asks first.
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