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Sold Out Twice (UK) | The reorder rate says it all

Sold Out Twice This Summer — The Reorder Rate Says It All | Lindner & Co
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Sold out twice this summer

The clearest review we get isn't the star rating. It's the second order from the same address.

Anyone can leave five stars once. Ordering again — same name, same street, a few weeks later — is a different kind of vote. That pattern is why we ran out twice since June.

A chilled bottle of white wine with the Lindner & Co chiller stick inside it on a balcony table at dusk, two poured glasses beside it ★★★★★ 4.7/5 · 1,422 reviews · "Excellent"
£29.99£70.00
1+1 Free · Free UK shipping
Get yours before it goes again

Back in stock now — the last two restocks went in days.

The price on this page is the price at the checkout. Free UK shipping, nothing added at the end.

✓ 30-day refund policy ✓ Free UK shipping ★ 4.7/5 · 1,422 reviews
The questions people ask before they buy
Is this just a gimmick?

It's the first thing most people think, and by a distance the most common doubt in our own customer survey. Fair enough — in a photo it's a metal stick.

Here's what it actually is. A solid, food-safe stainless-steel rod that lives in your freezer. Because it goes inside the bottle rather than around it, it pulls the heat out from the middle of the wine instead of slowly working its way in through the glass. That's the whole reason it takes minutes rather than the hour a fridge needs — and why there's no ice anywhere near it, so nothing melts in and thins the wine out.

It isn't new science. It's the same idea as a frozen glass, done properly and sized for a bottle. What it isn't is a plastic sleeve you have to remember to freeze the day before, or an ice bucket that turns your last glass into cold water.

And this is where the reorders matter. A gimmick gets bought once, used twice and put in a drawer — nobody goes back for a second one. Ours is rated 4.7 out of 5 across 1,422 reviews, and the orders that keep coming back to the same addresses are the part we watch. If it doesn't do what this page says, send it back within 30 days and we'll refund it.

How long does it actually stay cold?

Two different numbers, and we'll give you both straight rather than the flattering one.

Getting cold: the stick needs 10–15 minutes in the freezer as a minimum — longer is better, which is exactly why it just lives in there instead of going back in a drawer. Slide it into a room-temperature bottle and you're pouring something properly cold within minutes. Speed is the real point of this thing.

Staying cold: about two hours at the table, up to three indoors if the room isn't roasting. That covers a dinner — starters to the last glass — without the bottle going back to the fridge between pours and without a bucket sweating a ring into your tablecloth.

What it will not do is keep a bottle cold all afternoon in direct sun, and we're not going to pretend otherwise. And if a bottle of wine genuinely lasts you all day, you were never the person with the warm-wine problem.

What exactly do I get?
  • 2 stainless-steel chiller sticks — food-safe, dishwasher-safe, and happiest living in the freezer.
  • 2 aerating pour spouts — clear acrylic, they twist onto the top of the stick and air the wine on its way to the glass. No drips down the label.
  • 2 bottle stoppers — to seal whatever survives the evening.
  • 30-day money-back guarantee and free UK shipping.

One kit is a stick, a spout and a stopper. Two complete kits arrive in the box — which is, in fairness, the reason a lot of people don't need to reorder for the friend who keeps borrowing theirs.

Shipping & returns

Free UK shipping on every order, with tracking by email as soon as it's on its way. Orders leave us in 1–2 working days and typically land within the week.

30 days to change your mind. If it isn't for you, send it back within 30 days of delivery for a full refund — including if you simply decided it wasn't for you.

Klarna, PayPal, Apple Pay, Visa and Mastercard are all accepted at the checkout.

Do I need to pour some wine out first?

Yes — pour your first glass, then drop the stick in. The stick takes up room in the neck, so a bottle filled right up to the cork will spill over.

So the order is: pour a glass, slide the frozen stick in, twist the pour spout on top. From there you serve straight through the spout and the bottle stays on the table.

Why £29.99 when there are £4 ones online?

Because they aren't the same object. The cheap ones are hollow plastic or a thin tube of gel. They're light, and light is the problem: there's almost no cold stored in them, so they take the edge off a bottle for a few minutes and then sit there warming up alongside the wine.

Ours is solid food-safe stainless steel with a machined acrylic aerating spout. The weight is the point — it's what lets it pull a room-temperature bottle down properly and then hold it there through dinner. It's also the difference between something that lives in your freezer for years and something you bin in August. Nobody reorders the £4 one.

Star ratings are the easiest thing in the world to be sceptical about. Everyone knows they can be gathered on a good day, from a happy customer, in the first week, before anything has been properly tested.

So we stopped treating them as the headline. The number we actually watch is duller and much harder to fake: how often the same household orders again.

Nobody reorders a gadget. A gadget gets used twice, admired once and then lives in the drawer with the avocado slicer. Something that works gets bought a second time — for the other house, for the mother-in-law, for the friend who has borrowed yours twice now and stopped pretending they'll give it back.

That pattern is also why this keeps selling out. Twice this summer we've had to take it off sale and wait on the next run, both times in the middle of the hottest fortnight of the season, when it's least convenient for everybody.

What they're all reordering.

The Lindner & Co Wine Chiller is a slim, food-safe stainless-steel stick that lives in your freezer. Ten to fifteen minutes in there and it's ready. You pour your first glass, drop it into the bottle, and it chills white, rosé or bubbles from the inside — in minutes, not the hour the fridge wants. No ice, so nothing gets watered down.

Three steps, about ten seconds of effort

The whole routine, start to finish.

The Wine Chiller stick being lifted out of the freezer drawer, always ready
1

It lives in the freezer

10–15 minutes in there is the minimum — longer is better, so just leave it in. Frozen and waiting is the whole point.

The frozen Wine Chiller stick inside a bottle of white wine on a jetty, two glasses ready
2

Pour a glass, drop it in

Pour your first glass to make room, then slide the frozen stick in. It chills the wine from the inside, in minutes.

The clear acrylic aerating pour spout fitted on a bottle of white wine, ready to serve
3

Pour through the spout

The clear spout airs every pour and pours drip-free, and the bottle stays cold right there on the table.

The reviews that turn into second orders sound like this.

★★★★★

"As someone who truly loves wine, this wine cooling stick has made a big difference for me. It keeps the wine cold for a long time and looks really elegant. I would definitely recommend it to anyone who wants a better wine experience."

Mark J. ✓ Verified purchase

Note what he's describing: not a novelty, a habit. That's the difference between a five-star review written in the first week and a customer who is still using the thing in September — and who orders a second one when a birthday comes round.

What the repeat orders keep telling us

Six reasons the same households come back

It's already cold before you need it

It lives in the freezer, so it's ready before you've even decided to open anything. "I forgot to chill it" stops being a problem and becomes a ten-second fix.

Minutes, not an hour

The frozen steel sits in the middle of the wine and pulls the heat out from there, instead of a fridge spending an hour working its way in through the glass. Speed is the whole reason people use it as often as they do.

No ice, so nothing gets watered down

Nothing melts into the bottle. The last glass tastes like the first one rather than like the bottom of an ice bucket.

The bottle stays on the table

Cold from the first pour through the meal — about two hours, up to three indoors. No bucket, no puddle on the tablecloth, no getting up mid-conversation to fetch the bottle back.

It airs the wine as you pour

The clear acrylic spout opens the wine up on its way to the glass, so it tastes better — and it pours clean, with no drips down the label or rings on the wood.

It's the present that gets requested

A good share of second orders aren't replacements at all. Someone saw it work at a dinner, asked where it came from, and the host ordered another one rather than hand theirs over.

Most of the people who reorder started out doubting it.

A woman pouring chilled white wine through the aerating spout in the garden A woman in the garden with a glass of chilled white wine, the bottle beside her with the chiller stick fitted
★★★★★

"I was actually a bit skeptical at first, but the wine cooling stick has truly exceeded all my expectations. Even on warm summer days, it keeps my wine perfectly chilled for hours. I no longer need bulky ice buckets."

Emily H. ✓ Verified purchase

That's the standard arc. A steel stick that rescues a warm bottle sounds like a gadget right up until the first evening it works, and after that it simply becomes the thing that lives in the freezer door. If you've been limping along with an ice bucket and the fridge-and-hope method, it isn't because you love them. It's because until now they were the only options.

1+1 Free · Free UK shipping
£29.99£70.00
1+1 Free — two complete kits

One for your freezer, one for whoever asks about it first. The second kit is identical — two sticks, two spouts, two stoppers.

Get yours before it goes again Also on the next page: 2+2 Free £59.99 (Most Popular) · 3+3 Free £79.99
✓ 30-day refund policy ✓ Free UK shipping ★ 4.7/5 · 1,422 reviews
★★★★★
4.7/5 · 1,422 reviews · "Excellent"

1,422 reviews — and the orders that came after them

★★★★★

"What a brilliant invention! Both the quality of the materials and the clever functionality make the wine cooling stick worth every penny. I've already bought several as gifts, it's simply perfect!"

Sophie E. ✓ Verified purchase

"I've already bought several" is the sentence we're describing on this whole page. It's also, quietly, why the stock ran out: the same customers coming back at Christmas, at birthdays, and every time somebody at their table asks what that is in the bottle.

★★★★★

"Fantastic service and fast delivery! The wine cooler arrived earlier than expected and turned out to be the perfect gift. I felt confident the whole way thanks to clear updates and friendly customer support."

Emily R. ✓ Verified purchase
★★★★★

"Bought one, then bought two more for my sister and my neighbour within a month. It just gets used — every warm evening, all summer. Best thing in our freezer."

Claire W. ✓ Verified purchase

That's 4.7 out of 5 across 1,422 reviews. The stars are the easy part. The repeat orders are the bit we'd point at if you only had one number to look at.

Get yours before it goes again £29.99 · 1+1 Free · Free UK shipping · 30-day refunds
The Lindner & Co Wine Chiller stick with its acrylic aerating spout, laid out beside the box on weathered wood

What turns up in the box

  • 2 stainless-steel Wine Chiller sticks — food-safe, dishwasher-safe, and happiest living in your freezer.
  • 2 aerating pour spouts — the clear acrylic part that airs the wine as you pour, drip-free.
  • 2 wine stoppers — to seal whatever survives the evening.
  • 30-day money-back guarantee + free UK shipping.

The reorder rate says it all.

Ten minutes in the freezer, straight into white, rosé or bubbles, cold on the table right through dinner, drip-free aerated pours. It's sold out twice already this summer, and both times it went in days.

Get yours before it goes again £29.99 · 1+1 Free · Free UK shipping · 30-day refunds
★★★★★
4.7/5 · 1,422 reviews
1+1 Free · 30-day refunds
£29.99 £70.00
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